Since its inception in 2008, Airbnb has taken the global market by storm. In 2018, a report by the Airbnb platform ranked Nairobi third, among the top cities in Africa with the highest number of listed Airbnb facilities. Currently, Kenya ranks in the top ten most visited and trending tourist destinations in Africa despite the Covid pandemic that disrupted many businesses in the country.
In 2021, the Tourism Regulatory Authority (TRA) enacted new regulations on the registration and licensing of Airbnb facilities in Kenya. The regulatory stated that the new regulations were prompted by the dynamic and emerging traveler trends that necessitated different concepts in the local and global spheres.